Why is advertising important?
"A Man Wakes Up" A man wakes up in the morning after sleeping on an advertised mattress, under an advertised blanket, in advertised pajamas. He will bathe in an advertised shower, wash with advertised soap, shave with an advertised razor, drink advertised coffee after his advertised juice and put on advertised clothes and accessories. He will ride to work in an advertised car, sit at an advertised workstation, utilize an advertised computer and write with an advertised pen. Yet this man hesitates to advertise saying advertising does not pay. Finally, when his unadvertised business goes under, he will then advertise it for sale.