ADMAN PLANNER CHECKLIST

Use this Checklist to Target, Plan and Organize your Promotion

  1. What is your objective? What is it that you want to accomplish with this promotion?
  2. Who is your target audience? Who is it that you want to influence?
  3. What is the scope of your target? How wide an area do you want your promotion to reach? Local? State? Regional? National? International?
  4. How many people do you want to influence or reach with this promotion?
  5. What is your budget? How much do you want to spend per person for this promotion?
  6. Do you have a theme?
  7. What is the message you want to convey?
  8. What is your call to action?
  9. What results are you looking for? Increased awareness? Increased sales? Increased revenue? Increased referrals? Increased trade show traffic? Increased donations? A reduction in accidents?
  10. Where do you want the promotional product to be used to gain the most exposure? On the desk? On the person? On the wall? At the home? In the car?
  11. What will be your method of distribution? How are you going to get the promotional product into the hands of your target audience?
  12. Does it require special packaging? Gift Box? Mailer? Pocket Folder? Tote Bag?
  13. Call Neil at 404.303.5100 for assistance in choosing the right products to meet these criteria and achieve your objective.

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