QR CODES

Staying Ahead of the Technology Curve 

QR Codes: The next generation of marketing COOL!

Have you seen these funny looking boxes in magazines, newspapers, or catalogs? They are called QR Codes and are the next great "cool techie tool" for marketing your business.

A QR (Quick Response) code is a specific matrix, two-dimensional bar code that is designed to be readable by dedicated QR barcode readers or scanned by a smart phone’s camera. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, website or other data. It is changing the way consumers interact with the real world and the mobile web.

A QR code may direct the viewer to a website, deliver a personalized message, phone numbers, contact information, or more. Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context. QR codes can be used to display text, to add a vCard contact, to open a website, an email, or text message.

Users can also generate and print their own QR codes for others to scan and use by visiting one of several free QR code generating sites like qrcode.kaywa.com. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser.

Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Media where QR codes have been deployed include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, couponing and now on promotional products.

QR Codes can direct an otherwise passive viewer to take immediate action: make a purchase, visit your website, register for an event, or take a survey. Instead of posting a long website address that your audience is likely to forget by the time they get to their computer, place a QR Code on your printed piece or even in your store window. Whether it's an advertisement, direct mail, business card, flyer, or exterior street sign, your potential consumer can immediately gain access to what your company is about, what you're promoting, and you can nudge them to act now instead of the dreaded "maybe later." And to top it off, you can track and analyze the results of your printed pieces.

Mention that you are interested in "The next generation of marketing COOL" to qualify for a free set-up charge (up to a $ 50.00 value) on your next order of $ 500.00 or more.