Adman Promotions was the recipient of the Sandy Springs/Perimeter Chamber of Commerce 2011 Small Business of the Year award for excellence in customer service.
An Overview of Promotional Products
Whether you're looking to drive traffic to your tradeshow booth, improve response rates on direct mail campaigns, increase referrals, improve return business, reduce accidents, improve employee morale or retain employees, promotional products work. If used properly, promotional products are a proven way to build your brand and get your company noticed. The good news is that custom printed promotional items are not nearly as expensive as they once were and there are many more options. Now it’s up to you to allow us to come up with a creative promotion – read on for help.
Whether your business is online or in the brick and mortar world or both, chances are you have thought about using promotional products at one time or another. According to the Promotional Products Association International, promotional products are an 18 billion dollar per year industry. Promotional products are an excellent way to establish fantastic customer and vendor relations as well as a simple, affordable way to advertise one's business.
We've all seen them and most likely been the recipients of one or more promotional products. How about the magnet on the refrigerator that has the name and phone number of your favorite pizza delivery place? How about the magnet on the refrigerator that has the name and phone number of a pizza delivery place that isn't your favorite but you use it because the number is always handy?
That's just one of the jobs promotional products accomplish. Getting people to buy something they wouldn't have otherwise bought, but for the idea the promotional product plants in their head, or as in the above example, convenience.
Sometimes consumers have no need for goods or services until an unfortunate circumstance befalls them. For example, how often does the typical consumer call a plumber? Many consumers would have no idea which plumber to call if they suddenly needed them. They would have to resort to the telephone book or Internet for leads. However, the plumber that has the wisdom to constantly court potential clients by using promotional products as part of his overall marketing strategy just may be the one that gets the most calls.
Promotional products keep your name, your number and the name of our business out in the open. They also help foster customer loyalty, show customer appreciation, and serve as an introduction to the scores of potential customers we haven't met yet.
Most of us don't realize just how powerful advertising is; promotional products can alert customers to the existence of one's business. Further, promotional products can draw attention to special offers and sales you may be offering. In addition, promotional products can be used as a method for expressing customer appreciation - consumers love to frequent businesses that appreciate them. Advertising takes many forms, of course. Print, radio, and television are the major forms of advertising, yet there are many variations of those.At any rate, advertising affects every single one of us even when we don't realize it.
We've all used products and brands that we really don't know anything about yet, because "everybody else uses it," or because it's a popular product or brand we will take a chance on.
Advertising gets the blame sometimes when the wrong message is picked up by people, such as when young girls starve themselves to look like the models in the magazines and on TV. Yet, because we know advertising gets the blame when things go wrong, we have to also acknowledge how powerful advertising is when things go right.
We've all done it. We're in a hurry and in the store to pick up a product we're not especially familiar with. Faced with a myriad of different sizes, shapes and brands, how often do we pick the one from the commercial or the billboard? Advertising is indeed powerful.
For this reason, we want to choose our promotional products wisely. Which ones will the most people see? Which ones will last the longest? Candy is a great promotional product; it just doesn't last very long. Still, there are times when you might want to use something like this as a present for a special customer perhaps or for a function or event.
Golf balls are a fun promotional product, but you have to realize that no one can see your logo or company information if the golf ball drowns or gets squashed.
The above examples are reasons why you want to employ a variety of promotional products to advertise your company. Remember the kids too. Frisbees, Yo-Yos, kites, and other kids' toys can be powerful advertising investments.
Why Use Promotional Products?
Promotional products keep your name or the name of your company where people can see it. Promotional products can help a business owner establish and maintain public awareness about the exists of the business and the products and services the business has to offer. Even loyal customers who don't need to be reminded of your company are still candidates for promotional products. This is because they still come in contact with others who may not know anything about your business and this is when promotional products really do their job.
Another reason to give promotional products to customers you do business with frequently is to thank them for their business. You may even have different levels of promotional products that you give out. Although you want to give potential customers something nice, you may consider giving loyal customers something nicer.
Distributing promotional products is a powerful motivational tool to use when working with your sales team. Everybody likes to get something for free and by equipping your sales team with plenty of freebies to give away to new and old customers, they are more likely to make more contacts. It's also a good way for salespeople to contact former or infrequent customers. Even well-known companies work at keeping their name on the minds of consumers. That's why they're well-known companies.
Promotional products are also used to increase awareness of certain situations or diseases such as breast cancer. Lapel pins, ribbons, and bracelets are popular promotional products used to promote awareness.
Promoting awareness helps to further the cause in many different ways, among them fundraising. Most people like to contribute to charities and organizations they have heard of before and by keeping the name of the organization out in the open, it will be more recognizable when fundraising time comes along.
Promotional products that specifically promote awareness are often sold as a means to raise funds for the organization. This has a two-fold benefit. First, the charity or organization which primarily exists to raise funds to fight the particular disease benefits monetarily when the promotional products are sold to the individual. Secondly, as the individual goes about his or her daily life wearing the promotional product, it is working to raise awareness every time someone sees it.
For example, suppose someone is wearing one of those pink lapel pins that promote breast cancer awareness. Those who come in contact with that person throughout the day will either know what the pin stands for or they won't. For those who already know, they will be reminded of breast cancer and the fight against it. For those who don't know, some of them will ask about the significance of the pin and then they may in turn decide to purchase one, or at the very least, the subject of breast cancer has been talked about to them. When it comes time for them to contribute to their favorite charity, they might just think of one that fights breast cancer.
Every company needs a logo and if you don't have one yet, you'll want to get one. You need this for all advertising purposes, because just one glance at your logo can tell people who you are and what you do. Plus, your logo can be used on each and every promotional product you use: thus, consumers will not only know your business by name, but by your logo as well.
You may find some companies that distribute promotional products that are willing to help you design a logo. You want to put some time and thought into this, especially if your logo is going to be on hundreds or thousands of promotional products.
When you do submit a logo to be put on your promotional products, you may be asked to sign a copyright release. This tells the design company that you indeed own the copyright to the logo, as opposed to simply using someone else's logo, which of course, would be an infringement of copyright law and no reputable company will knowingly do that.
You don't have to be an artist to design your own logo. You can come up with the idea and rough draft and then have a professional do the design work. Logos can be extremely personal to the person who owns the company and for that reason, he or she may have a better concept of anyone how best to portray the logo.
Finding the Right Niche Items
Although anyone can use a refrigerator magnet or an ink pen containing your phone number, it's also good to focus on the business aspect of your client. Someone in the auto industry might like to give out key chains or car air fresheners to customers. In the same way, a hardware store owner could choose miniature tool kits to give out to customers and potential customers.
Whichever promotional products you choose, you want to make sure they will accommodate the entire name of your company, your address, phone number, and web address, if you have one. Pay attention also to the size of font used on your items, because it won't do any good to have the information there if no one can read it.
Consider also the hobbies and special interests of your customers or potential customers. Golf balls and golf accessories make good promotional products. So do sturdy and functional cups for customers who like to take a drink with them when they're on the go. Sports-related promotional products are good ones to choose for those interested in sports. Frisbees and Yo-Yos are promotional product standards that have been used for many years.
It's likely you'll want to explore more than one kind of promotional product. Different times of the year may make a difference as to what you'd like to give out. Seasonal items are also fun to distribute. Parents notoriously go through Halloween candy before they allow their children to eat it, so this might be a good time to splurge on promotional products like candy.
What to Look for When Purchasing Promotional Products
You'll want to consider the company's reputation, how long they've been in business and any other factors you deem important. Ask if they will send you referrals. Almost any reputable company will be glad to provide referrals.
There are more than 2,500 trade shows held each year in the United States. Trade shows are an excellent way to promote your business and hand out promotional products. Some people actually go to trade shows specifically for the promotional products. That's ok because these people are consumers too and in fact, people who specifically like promotional products are more likely to use them, thus more people are likely to see them.
Trade shows are an excellent way to network with others in the industry and to make contacts you otherwise might not make. It's also a great way to meet potential customers and to greet regular customers. You can also see a wide variety of promotional products at work at trade shows that may give you more ideas as to how to promote your business.
Of course, some trade shows are open only to those in the industry and others are also open to the general public. You want to make sure you make the best presentation possible regardless of which group is admitted, and you want to have the best promotional products available.
What "best" means is the real clincher though. What is best for you and your business might not be best for someone else. Furthermore, what is best to hand out to your everyday customers might not be the best items to hand out at trade shows. If you're having trouble coming up with ideas, you might want to consult with a promotional products specialist. These people have seen it all and they know what works and what doesn't work.
Another thing to consider when passing out promotional products at trade shows is whether or not to give something to everyone or only to those who fill out a survey or a form with their email address or phone number on it. This may largely depend on the type of business you have. Obviously, if your business is selling hamburgers and fries, you probably won't need to take a survey, unless you want to get specific; however, generally speaking, most everybody likes hamburgers.
Before you decide how and which promotional products to give out at trade shows, attend a few and notice what others are doing. Then make the best decision based on your company and your ideas.
Not Just Pens Anymore
Almost everyone has been given a pen as a promotional product from someone they do business with. In fact, pens are the second most popular promotional product companies purchase. Leading in popularity, with approximately 30% of the promotional products business, are wearables. This includes t-shirts, caps, jackets, and anything that people might wear.
In third place, are calendars and related items such as date books and planners. There are, however, dozens more promotional products today than there were just a few years ago, as businesses are trying be more focused in handing out these freebies.
Post-it Note pads, calculators, and tool kits are among some of the freebies given away as promotional products today. There are hundreds of promotional products for sale, and while many of these are appropriate for a large customer base of diverse interests, there are also a good number of niche items such as golf balls and accessories and computer accessories.
It makes a lot of sense for a computer company to use mouse pads as promotional products. Their customers are obviously computer users and what better place to keep their name in front of their customers than at their computers?
Almost everyone at any given time has some kind of promotional product in their home or office even if they don't do business with the company being promoted. Start noticing what kinds of promotional products people have in their homes, cars, and offices and ask which items your family, friends, and acquaintances like the most.
If you attend a sports function, notice things like cups or stadium chairs people are carrying that are obviously promotional products.
Once you start, you won't be able to stop and before long, you'll notice promotional products everywhere you go, and you'll get a feel for what people keep and what they quickly discard. In identifying what people appreciate in terms of promotional products, you can effectively define which products you can use in a promotional products campaign.
Use this Checklist to Target, Plan and Organize your Promotion
1) What is your objective? What is it that you want to accomplish with this promotion?
2) Who is your target audience? Who is it that you want to influence?
3) What is the scope of your target? How wide an area do you want your promotion to reach? Local? State? Regional? National? International?
4) How many people do you want to influence or reach with this promotion?
5) What is your budget? How much do you want to spend per person for this promotion?
6) Do you have a theme?
7) What is the message you want to convey?
8) What is your call to action?
9) What results are you looking for? Increased awareness? Increased sales? Increased revenue? Increased referrals? Increased trade show traffic? Increased donations? A reduction in accidents?
10) Where do you want the promotional product to be used to gain the most exposure? On the desk? On the person? On the wall? At the home? In the car?
11) What will be your method of distribution? How are you going to get the promotional product into the hands of your target audience?
12) Does it require special packaging? Gift Box? Mailer? Pocket Folder? Tote Bag?
13) Call Neil at 404.303.5100 for assistance in choosing the right products to meet these criteria and achieve your objective.
Here are the top seven questions to ask yourself when you prepare to exhibit at a trade show:
1. What's your show objective? (Pre-Show activity) First things first: why are you going? Identify quantifiable show objectives that support your overall marketing plan and are aligned with your company goals. Remember, goals express a general direction (think world peace). Objectives are specific, measurable, do-able and prove-able. An example would be to meet 80 new prospects who are actively evaluating their (insert your product or service here), set up 40 follow-up meetings, which will lead to 20 proposals and 5 sales.
2. What are your show messages? (Pre-Show activity) Remember back to your childhood—and always being told to think before you speak? Turns out your mom was pretty smart. Think about your features, advantages, benefits and your unique selling proposition. What do you offer (features), why are your features important to your customer (advantages), how will your customer benefit and what is the element that sets you apart from competition (USP)? Develop a theme and/or one message. Make sure it's simple, so your exhibit, materials and conversations will be clear and uncluttered. And make sure your message ties back in to your strategic marketing plan. Your message will guide the rest of your show decisions.
3. Do your prospects know you'll be there? (Pre-Show activity) Even if there's nothing new, come up with a new angle. Reach out to your prospect database to let them know you'll be there—and that you'd like to meet with them at the show. Make it related to your message. Before the show, offer useful information through a targeted email and website download in exchange for information about the prospect, their company and their needs. A typical approach might be: --3 weeks out—guided voice mail with URL and suggestion to make an appointment, plus the first of multiple marketing press releases linking back to a landing page with a contact form for prospects --2 weeks out—email with an offer redeemable at the show, in exchange for a meeting --1 week out—direct mail piece (postcard, letter, etc.), another email --1 day before—another guided voice mail, reiterating the offer and meeting at show
4. Do you have a cool offer for them? (Pre-Show activity) Even though the plan may go out the window when the opening reception drink tickets are handed out, most attendees make a plan for visiting the exhibits. Make sure you're in it by doing some direct marketing before they leave for the show. You want your pre-show direct marketing to do several things. First, you want to make sure they know you'll be there. Second, you want to get some info from them—their buying timeframe, more detailed information about their company. Third, you want to invite them to your exhibit by offering them something in exchange for visiting your booth. This can be as simple as a "bring-this- coupon-with-you-to-receive-your-free-thumb-drive" kind of offer.
5. Have you taken advantage of the no-brainer show marketing resources? (Pre-Show activity) Check out the exhibit materials and exhibitor portion of the show website to make sure you're using everything they offer. Are you on their website and in their directories? Have you added show info to your website and your marketing press release so you pop up in attendees' searches? Get the show media list and find out about trade show editions of print and online publications. Believe it or not, people actually look at the material provided by show organizers.
6. Have you prepped your exhibit staff with show goals and talking points? (At-Show activity) Prepare the people who will work in your exhibit. Share the main message and talking points they should cover. Suggest some canned qualifying questions they can use to classify leads and to get a better understanding of prospects' pain points. Remind them to close each interaction with acommitment to follow up. The idea here is mass-customization; each conversation and interaction that your staff has with an attendee or prospect is unique, to an extent.
7. Do you have a follow up plan in place? (Post-Show activity) Minimize the amount of follow-up that follows exhibit staff back to the office. Record info about the people you meet, their interest levels and action items as the show progresses (it could be as simple as making sure you get a business card from each prospect), and send short, personal follow-up emails each evening. Have a process in place for ongoing follow-up, depending on the lead classification. Two days after the show, do a post-mortem meeting with your team and share the results. Track leads with a special tag as they move through the sales process, because the true ROI on a trade show investment might take months to fully shake out.
What To Do Now? Call Neil at 404-303-5100
There are many reasons why cash or cash equivalents are not recommended as an incentive reward option (there are dozens of articles and research that addresses this), but this document will focus on the top six: Entitlement, Escalation, Branding/Memory Value, No Disguised Value, Right Brain/Left Brain, Competition Focus.
1) Entitlement: Once you offer cash as a reward, it is very difficult to take it away. People’s beliefs are established that if you could pay it to me then, then you can pay it to me now. That works out ok if you always plan to run incentives, but if budgets are ever cut or new management changes the direction, you are setting the company up to hear negative feedback from the participants when the cash is taken away. It is almost like taking away their salary or commission, and you can imagine how people would react to that. On the other hand, merchandise and travel have the opposite impact. Those awards are clearly established as a “perk” of sort. There is a clear linkage between the performance you want and the reward they get. It can be inferred by the participant that the rewards are performance based and there is no confusion with compensation or commission. In addition, the best incentive programs are built to “work themselves out of a job.” In other words, merchandise and travel programs that do not carry the entitlement burden, build “habit strength” (getting people in the habit of doing what you want them to do). Once habits are established the incentive can be fazed out or better yet, focused on to other business objectives. With cash or cash equivalents you are stuck with always paying for performance and any new business goals will cost you additional.
2) Escalation: Once you offer cash as a reward, it isn’t only difficult to take it away, but people want more. Over a period of time, people expect you to increase or escalate the amount of the award payout for the same task. Any type of incentive reward is subject to the escalation issue (including merchandise and travel), but as stated above, merchandise and travel rewards are strategically positioned as perks and that comes along with a time period. So before an escalation need arises, the incentive allocation could shift to new objectives. You aren’t so flexible once you start with cash.
3) Branding and Memory Value: One of the most beneficial lasting impacts of an incentive program is Memory Value. This is the association between your company and the reward. When you have a custom branded web site or award catalog exclusively focused on your company, the association becomes strong and memory value is established. When someone asks your performer, “That’s a great new TV, where did you get it…” they will reply “from my company’s incentive program.” When cash is used, and the same question is asked, the reply is likely, “I got it at Best Buy.” And they are right, because that is where they got it. They took the cash and went to Best Buy and paid for it. They likely used the check like a coupon, because they had to add their own cash for the added cost and/or taxes. Your program is not about building brand recognition for companies like Best Buy, rather it is about your company. With cash as a reward option you are destined to brand someone else, with your branded redemption catalog and web site, you are destined to brand and promote your company.
4) No Disguised Value: $1 = $1 with cash. There is no promotability with that. There is no increasing the perceived value with that. Even if you convert the payout to points, simple math calculates it back. Merchandise and travel rewards use points and the actual value is disguised. People are not as likely to make the calculation to the reward value to the dollar value as they do with cash. This is critical when you are trying to hype a program and focus on the business objectives not just the rewards.
5) Right Brain/Left Brain: Simply put, cash is a logical, non-emotional left brain function. People tend to perform better when the right brain is engaged and they get emotional. What emotional means in this context is they pick a reward (TV, DVD player, a trip, etc) to work toward. They actually envision themselves using the product or being on the trip. This is powerful because they set goals for themselves. With cash, people typically don’t make the connection to what they are specifically going to buy with the product and that looses an important inventive element.
6) Competition Focus: Once your competition knows what you are offering in cash value, it is easy for them to one-up you. Now you get into an incentive war of who is paying out more. Talk about escalation issues! When you take the focus off of the award value and focus on what surrounds the reward (like a cool web site, desirable rewards and destinations, creative marketing and promotion, etc.) you will leave the competition incentive program in your wake.
QR Codes: The next generation of marketing COOL!
Have you seen these funny looking boxes in magazines, newspapers, or catalogs? They are called QR Codes and are the next great "cool techie tool" for marketing your business. A QR (Quick Response) code is a specific matrix, two-dimensional bar code that is designed to be readable by dedicated QR barcode readers or scanned by a smart phone’s camera. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, website or other data. It is changing the way consumers interact with the real world and the mobile web. A QR code may direct the viewer to a website, deliver a personalized message, phone numbers, contact information, or more. Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context. QR codes can be used to display text, to add a vCard contact, to open a website, an email, or text message. Users can also generate and print their own QR codes for others to scan and use by visiting one of several free QR code generating sites like qrcode.kaywa.com. Users with a camera phone equipped with the correct reader application can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone's browser. Recently, QR codes have become more prevalent in marketing circles and have been integrated into both traditional and interactive campaigns. Media where QR codes have been deployed include: billboard ads, in-store displays, event ticketing and tracking, trade-show management, business cards, print ads, contests, direct mail campaigns, websites, email marketing, couponing and now on promotional products. QR Codes can direct an otherwise passive viewer to take immediate action: make a purchase, visit your website, register for an event, or take a survey. Instead of posting a long website address that your audience is likely to forget by the time they get to their computer, place a QR Code on your printed piece or even in your store window. Whether it's an advertisement, direct mail, business card, flyer, or exterior street sign, your potential consumer can immediately gain access to what your company is about, what you're promoting, and you can nudge them to act now instead of the dreaded "maybe later." And to top it off, you can track and analyze the results of your printed pieces. Mention that you are interested in "The next generation of marketing COOL" to qualify for a free set-up charge (up to a $ 50.00 value) on your next order of $ 500.00 or more.
One of the biggest and worst mistakes Adman-Mobile sees brands making across the nation is the failure to aggressively pursue a Database. For almost any business, there are two different types of databases that need to be developed: a. Current client database b. Lead database – Future clients Growing a database of current clients for future marketing is one of the most tried and true ways to grow revenues. No matter the type of business you have, it is easier and more cost-effective to market to your current customers and get them to buy more frequently (more transactions), buy bigger ticket items (increased average ticket = more revenue), or get them to buy additional offerings (cross-sell). Since the stone-age, people have been building a network of current clients and sending them invitations, offers, VIP discounts and more. Initially, these offers were sent via snail mail, then email, and now directly to their client’s cell phones. So it all comes down to this: If you could have one piece of information from your clients today, what information would you want? Home address? Let’s see, you could send them direct mail pieces that would have an open rate of less than 1.5% and would have a cost starting at $.45 per piece or almost $45.00 per open piece of mail. Plus, Americans today move every 4.5 years which means a lot of the mail you send may not even be delivered. Email address? Email has been proven to be one of the most cost-effective, loyalty marketing campaigns any business can be a part of today. These types of campaigns produce results by helping your business stay top-of-mind, can easily deliver extra web-traffic, and produces transactions. These are effective despite the following statistics: -The email address of your clients will change every three years. -The best email campaigns typically do not see higher than a 15% open and read-rate. 85% of the emails you send out are not even opened. -Only 37% of Americans are active* email users. *By active, we mean someone who check their email 3x or more per week.
Mobile Phone Number? The Hands-Down WINNER! The 3 reasons you can’t ignore! 1. Your customer’s mobile phone number will likely be the same for the rest of their life due to mobile phone number portability now. Americans routinely switch from one service provider to another and take their phone number with them. 2. When blasting a promotion out to a database of mobile phone numbers, 97% of them are read! Over 90% are read within 3 minutes of receipt. Americans read their text messages. 3. The final reason is the most important of all. 92% of the Adult population have a cell phone and over half of those 279 million people will have a smart phone by Christmas this year. You can connect with more of your customers than email, for less money than direct mail, and with a better read-rate and higher call-to-action than any of the others. So with this new found knowledge, it is imperative for any organization to begin to build their database of mobile phone numbers today! This must be done correctly because it has to be permission based (you have to have gain permission from your customers in order to text them!) This can be done as simply as embedding a mobile disclaimer into the current order form, a disclaimer, or a sales authorization you use today. Many brands have been doing this for years; shouldn’t you? The other common way we as a business get customers to give us permission to text them is by getting them to text us first. Our company teaches you a very simple method of getting them to text. Tell them to! If you have an audience with your client, if you are looking them in the eye, tell them to TEXT. Regardless of your type of business, there is something you can offer your current clients that will encourage them to engage with their cell phone. When they text YOURBUSINESSNAME to 72727, they are in the database. Now you can market to them timely over the coming years driving revenue, pushing them into your social networks, asking them to refer friends, and more! Want to know more, let's talk about how Adman-Mobile can help you build your database and grow your revenue. Lead Database – Future Clients Today your company is reaching out to new customers in a variety of ways: Radio, outdoor, newspaper, flyers, side of the trucks, direct mail, door hangers, etc. When these potential clients see or hear your message, they have to be ready to buy right then which is unlikely. Maybe they have to hear your message 6 or 7 times before they think of you, which is even more unlikely as more and more people TiVo through your commercials on TV, listen to their iPods, or talk on their phone instead of reading your ads. However, when brands today put the immediate “call-to-action” of text BUSINESS NAME to 72727 in the center of “traditional” advertising, it gives their customers an immediate way to engage with the ad, without committing to buying today. The customers engage if they have a potential interest in that product or service, thus entering the database. Now we have permission to deliver our timely reminders to these leads with a 97% read-rate, and 6-22% redemptions on the offers we deliver. Even if it takes 5, 7, 12 different promotions to this potential lead over the coming months before we generate a transaction, what was the cost of that new buyer? For example, if it took you 7 text promotions to get this buyer to come into your store, what did it cost you? 7 text messages x $.09 each = $.63. This is the least expensive cost of a new customer, the cheapest customer acquisition cost of anything else available today. Through mobile we get a “lead” to engage with us once. After that point we can continue to market directly to our exact demographic, (potential client), for less money and with more effect than anything else available. Want to know more, let's talk about how Adman-Mobile can help you build your database and grow your revenue. Call Neil Wiesenfeld at 404-303-5100.
The people have texted: Text messaging is the most widely used data application on the planet with over 2.4 billion active users. Nearly three-quarters of all mobile phone users send and receive text messages on their phones. In fact, the typical U.S. mobile subscriber sends or receives 375 text messages per month compared to placing or receiving 204 monthly phone calls (Nielsen Media). This makes opportunities for text messaging marketing all the more ripe. Consider this: In the early morning hours of Saturday, August 23, 2009, 2.9 milion people received a 26-word text that revealed Barack Obama's choice for a vice presidential running mate. They were the first to know the news. It was just part of a sweeping text messaging effort that helped prople him to the White House. Regardless of your particular business model, Mobile communication is the highway to increased revenues. The challenge comes down to two distinct parts; How do we develop a database of leads and current customers? When we have the growing database in hand, how do we turn that into increasing revenues? Adman-Mobile works hand in hand with principals, marketing agencies, co-op groups, CMOs, or whomever designs your current strategies to develop engaging programs to capture mobile subscribers. These strategies are what set us apart from other mobile advertising companies as we do more than just provide technology. Once we understand your business model, we provide the database building techniques that are necessary to produce a Return-on-Investment that any enterprise is looking for in a mobile solution. Our team works with yours to create all strategies from point-of-sale, mashing with traditional media, web-site acquisition, and even written disclaimers. The final and most important piece is creating the frequency, timeliness, and design of the mobile promotions to create awareness and transactions. The Adman-Mobile team will consult with you to create and deploy strategies that will provide transactions online, in-store, or even on the mobile site. Even more we work with brands to drive followers to your social networks (Facebook, Twitter), double your email databases, or even branding components necessary to produce revenue. The next step is to see how those strategies fit inside your model.
Consumers are in 100% control because they freely opt-in/out. Your customers’ privacy is carefully protected. The mobile marketing industry is controlled and tightly regulated with strict policies enforced by the mobile phone carriers to protect consumers who choose to opt-in/out for special offers, coupon deals and rewards on their hones from their favorite brands and products. We comply 100%.
Your customers want to opt-in to get your special promotions, invitations and exclusive offers on their mobile phones. Encourage all your customers to opt-in to receive great deals and special offers. Build your mobile customer database long term. Mobile offers regularly get 10% to 60% measurable redemption. What will you do with the extra revenue?
90% of opt-in mobile text messages are read within 3 minutes 87% of Americans have a mobile phone. 97% of mobile phone owners carry their phone with them at all times. Text messaging is the preferred method of communication on mobile devices. Mobile coupon redemption rates regularly reach double digits.
According to a new research study conducted by the Advertising Specialty Institute, among business people over age 21, revealed that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression (CPI) of a promotional product item is $0.004, making it less expensive per impression than nearly any other media. According to Nielsen Media data, says the report, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005. Among key findings, results indicate that: • 84% of people remember the advertiser on a promotional product they receive • 42% have a more favorable impression of an advertiser after receiving a promotional product • 24% indicate that they are more likely to do business with an advertiser on promotional products they receive • 62% of respondents have done business with the advertiser on a product after receiving it • Writing instruments are the most commonly-owned promotional product, followed by shirts, caps and bags. • 81% of all promotional products were kept because they were considered useful. Additional findings included: • More than three-quarters of respondents have had their items for about seven months • Bags were reported to be used most frequently, with respondents indicating that they use their bags on average nine times per month • Bags deliver the most impressions, with 1,038 impressions per month on average Number of Impressions Per Month The Advertising Specialty Institute concludes that "... this research advises marketers and business owners to invest in promotional products now more than ever... Promotional product provide measurable results for a... reasonable investment... (and) are gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way." If you have any questions, please feel free to contact us. Thank you and enjoy browsing!