ADMAN PLANNER CHECKLIST
Use this Checklist to Plan, Target, Organize and Execute your Promotion
- What is your objective? What is it that you want to accomplish with this promotion?
- Who is your target audience? Who is it that you want to influence?
- What is the scope of your target? How wide an area do you want your promotion to reach? Local? State? Regional? National? International?
- How many people do you want to influence or reach with this promotion?
- What is your budget? How much do you want to spend per person for this promotion?
- Do you have a theme?
- What is the message you want to convey?
- What is your call to action?
- What results are you looking for? Increased awareness? Increased sales? Increased revenue? Increased referrals? Increased trade show traffic? Increased donations? A reduction in accidents?
- Where do you want the promotional product to be used to gain the most exposure? On the desk? On the person? On the wall? At the home? In the car?
- What will be your method of distribution? How are you going to get the promotional product into the hands of your target audience?
- Does it require special packaging? Gift Box? Mailer? Pocket Folder? Tote Bag?
- Call Neil at 404.303.5100 for assistance in choosing the right products to meet these criteria and achieve your objective.