According to a new research study conducted by the Advertising Specialty Institute, among business people over age 21, revealed that promotional products beat out all forms of TV, radio and print advertising as the most cost-effective advertising medium available. The average cost-per-impression (CPI) of a promotional product item is $0.004, making it less expensive per impression than nearly any other media. According to Nielsen Media data, says the report, the CPI for a national magazine ad is $0.033; a newspaper ad is $0.0129; a prime time TV ad is $0.019; a cable TV ad is $0.007; a syndicated TV ad is $0.006; and a spot radio ad is $0.005.
Among key findings, results indicate that:
The Advertising Specialty Institute concludes that "... this research advises marketers and business owners to invest in promotional products now more than ever... Promotional product provide measurable results for a... reasonable investment... (and) are gifts that break through the information clutter, reach consumers on a personal level, and provide real impact in a creative way."
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